Furmorrow is not only a brand or a business but an idea. "When I first thought about starting Furmorrow, I named it something cheesy, trying hard to think my competitor's company names out and be like them; But I didn't start Furmorrow on a foundation of trying to be like others; I started it just being myself" -Julian.P
The term Furmorrow growing up as a child always made us laugh because it didn't make sense and wasn't supposed to make sense then. No matter how much the day brings you down, you still have Furmorrow.